Tags: 4 Ingredients app, AIMIA, Applications, book publishers, bookshops, digital, Instapaper, Jungle Drums app, Kobo, KPCG, Monkey Mayhem, Sleepers App, Sunrise App, Sydney Writers Festival App
Today I attended a forum put on by Australian Interactive Media Industry Association (AIMIA) on Commercialising Apps. I think it’s very important from a publishing industry viewpoint to step outside our own world and listen to what other industries have learnt. Since the launch of the iPhone and iPad and the plethora of apps available I do think that we book and publishing people need to watch and learn, not just from what is happening in Publishing overseas, but also learn from other media – whether they be newspapers, magazines, online content providers or entertainment (amongst others) and how they have or are integrating digital into their businesses. The challenge of course is that the book industry doesn’t usually have the budgets that some of these organisations have available to them and book publishing (by and large) isn’t supported by advertising.